Meanwhile it is becoming old hat to hear analysts spit with Android smartphone figures as a central theme, but here's one more for good measure. Research firm Ovum has taken a look at the current smartphone market and predicts that worldwide shipments will double to 653 million by 2016. Where will most of the growth come from? A speculated 38 percent owned by the Android Market, which is presented as the number one platform to connect that time.
The report goes to the place of Apple in the second with a much smaller 17.5 percent slice of the pie, while Ovum is banking on a partnership Nokia and Microsoft both help and hurt, leaving the combined entity at 17.2 percent . That still puts them in the third and especially RIM's BlackBerry, but it's a steep drop in Nokia's current top dog position.
It's all speculation for now. Heck, is not the world would end in 2012 anyway? Here's the full press release:
Android to doubling of the smartphone market driving 2016
- Worldwide shipments hit 653 million by 2016
- Android will take 38% market share compared to Apple's 17.5%
- Nokia-Microsoft deal again pulls the smartphone landscape
The global smartphone market to double in size by 2016 for shipments hit 653 million euros, Ovum voorspelt in een nieuwe prognose *. Android will drive the growth and will emerge as the dominant platform dramatically outperforms Apple with a massive 20.5 per cent ahead of market share, says the independent telecom analyst.
Ovum voorspelt dat smartphones zal groeien met een samengesteld jaarlijks groeipercentage van14.5 percent between 2010 and 2016 and will be responsible for about 40 percent of the market for mobile phones. Asia-Pacific is the largest region, shipping just over 200 million units in 2016.Western Europe and North America will remain strong markets with 175 million and 165 million shipments respectively.
Ovum principal analyst Adam Leach said: "The smartphone market will see a significant growth over the next five years, again better than the broader market for mobile phones. We will see dramatic shifts in dominance of smartphone software platforms, Android storming into the lead with 38 percent market share compared to Apple IOS '17.5 percent by 2016.
"The success of the Android platform is driven by the large number of hardware vendors to support both high and low ends of the market."
According to Ovum forecast, net achter Apple IOS zal Windows Phone with 17.2 procent marktaandeel door 2016, followed by the BlackBerry OS, with 16.5 percent.
Leach continued: "We expect at least one other platform for mainstream success within the expected period to achieve. This may be an existing player in the market, such as Bada, WebOS, or MeeGo, or it may be a newcomer to the market. "
According to Leach, the partnership between Nokia and Microsoft has redefined the smartphone market and will result in a significant reduction in shipments of Symbian-based phones like the Nokia Phone transitions to Windows as its primary smartphone platform. However, Nokia still expects ship 150 million Symbian-based handsets so there will be 2012 and shipments outside in some regions in 2016.
Leach continued: "For Microsoft the deal creates a committed partner that handset the potential to be a mainstream Windows phone smartphone platform. The risk for Microsoft is that other handset makers can not choose to compete with Nokia and can turn their backs on Windows Phone. "
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